Sustainability

Electricity's role in fighting climate change

Electricity remains the single most important sector for mitigating climate change and companies have a unique role to play.

CO2 emissions from electricity

Increase in emissions

Electricity is the largest source of carbon emissions and global demand for electricity is growing rapidly. Total emissions from electricity are increasing despite recent efforts of transitioning to renewables. We must vastly speed up the renewable energy transition to avoid the most catastrophic consequences of climate change.

Power cable tower
Climate organisations

Call to action

We need greater scale and pace in the renewable transition

The global scientific community urges greater scale and pace in the global transition to renewables. Denmark has committed to having renewables cover at least half of the country's total energy consumption by 2030 and to be fully independent from fossil fuels in 2050. We believe that Denmark - being a pioneer in renewables - is obliged to show the way forward and be more ambitious than this.

Renewable and fossil electricity

Electricity from the public grid

When a solar park produces electricity, the electricity is delivered to the public grid. Here, the electricity is instantly mixed with electricity produced simultaneously at e.g. wind farms, coal fired power plants, or other sources.

You always consume a mix of electricity

It is not possible to separate electricity from fossil and renewable sources once the electricity has been delivered to the grid. Consequently, you always consume the mix of electricity available at the public grid at the time and place of consumption.

Power plant with windmills in the background
Emissions from factory

The environmental impacts of electricity

What is "green" electricity

When you buy green electricity from your utility, you are in reality buying certificates as an add-on to the electricity itself. The certificates guarantee that renewable electricity equivalent to your consumption has been delivered to the grid somewhere in Europe within the last 12 months.

The mix is unchanged

This does not change the mix of electricity that you consume. Therefore, it is more accurate to say that you buy the claim to green electricity instead of the green electricity itself.

Certificates do more harm than good

Certificates allow companies to claim the CO2 reductions coming from using green electricity instead of the mix of electricity from different sources available at the grid. This way, companies can obtain a carbon neutral electricity consumption. In reality, buying certificates does not reduce CO2 emissions from your electricity consumption. Climate-aware consumers are mislead and focus is shifted away from initiatives that create a real climate impact.

What we recommend

Our recommendations

We advise against buying certificates to claim CO2 reductions. Instead, we recommend you to follow these three initiatives to have a real impact on reducing climate change.
Buy green electricity icon

Buy new green electricity

Reel offers a solution to buy new green electricity. When you sign up with Reel, we ensure that a solar park is built. The solar park produces and delivers new green electricity to the grid covering your electricity consumption.

Learn more about our solution >
Reduce electricity consumption icon

Reduce your electricity consumption

The greenest electricity is the electricity you do not consume. Invest in energy optimisation measures to reduce your electricity consumption and consequently, your CO2 emissions. Bonus: You save on your electricity bill.

Introduce flexible electricity consumption

Introduce flexible consumption

Consume at times when the share of renewables on the grid is high. This way, you naturally reduce your CO2 emissions.

Climate impact tool

Our automated climate impact tool can be used to estimate your company's CO2 reduction potential from all three initiatives.

Sign up to get notified when the platform launches, plus other exciting updates

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  • 1220 København K
  • Denmark

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